Hi there and welcome to The Store by Emma Cross Online, we are a small family ran business!
Emma Cross Founded Emma Cross Interior Design in 2010 from her conservatory in North Berwick, over the years the company grew and in 2023 Emma decided to create The Store, a haven for all things bright and colourful. Emma is renowned for her expressive and bold style not just in interiors but also in fashion, with a personal wardrobe that would trump Madonna's she decided to share her style and make it accessible to those local.
The Store specialises in unique, slow fashion brands that you'd have perhaps not heard of before. Brands like Dr Bloom, Susmie and Compania Fantastico are all from Spain they're clothes are bold, fun and colourful. Along with clothes The Store also stocks jewellery (in store) as well as skin care from Emma's personal favourite Korres, the Greek brand is all organic and natural with unbelievable scents like Cashmere and Kumquat! Emma struggled to find Korres in most drugstore shops, so decided to take it into her own hands and became a retailer for them.
Emma only sells what she loves and personally uses!
In late 2025 Daisy, Emma's eldest daughter, took on the online side to The Store hopping to share it with the rest of the UK. Daisy and Emma work together to bring you all you're [soon to be] favourite brands, helping you grow your wardrobe whilst supporting a local family business!
We hope The Store by Emma Cross can brighten up you're day one colourful item at a time!
Happy Shopping,
Emma & Daisy